We know from working with our clients that adding additional hours to a school’s curriculum can be tricky. We worked toward creating a product that not only encouraged learning but actively counted toward a student’s hours of completion. We followed Pivot Point’s Learning Path, so our curriculum was designed to fit the way students actually learn. So, while we filmed videos, we also wrote quizzes, created discussion questions, designed worksheets, and so much more. Pivot Point worked with us to create something that integrated easily with their system. ![]() With the help of Pivot Point and our beauty school owner clients, we created something that was actually what we wanted it to be: We could not have gotten where we were without those partnerships. ![]() When we started writing out the video scripts and the additional materials, Oozle Media’s CEO Chris Linford was busy reaching out to the experts in the industry, like Pivot Point. We knew schools needed what we taught them, but we wanted to do it right. We spent hours writing and revising, brainstorming, and problem solving. Our Partnership With Industry Leaders Like Pivot Point & Milady We wanted something anyone, even owners or instructors who didn’t feel confident on social media, could still teach. It’s easy to add our courses to your current LMS, and the bite-sized videos make it much easier to squeeze digital marketing into an already full lesson plan. We wanted our curriculum to integrate easily into the systems instructors are already using. Schools have a lot to pack in with very little extra time. We don’t teach hacks or convenient tricks, we focus on a foundational marketing strategy anyone can follow and why it works. Social media is constantly changing, so we did our research first and created our curriculum focusing on the “why” behind the strategies we cover. We wanted something that provided a standardized educational experience, no matter if a student starts in the winter, during the summer, or any other time throughout the year. ![]() People ask different questions, there may be interruptions, or something else. Every live presentation is always going to be a little different. We wanted to create something that was fiscally possible for all beauty schools without sacrificing the live presentation experience. Travel and doing onsite education is expensive. We had to create something that was worth our client’s time and effort to provide their students as part of an already packed curriculum. Before we even started filming our live presentation, we knew we had a lot of stumbling blocks to overcome.
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