In the marketing business, sentiment was turning away from coupons. To hell with the rest of the stuff,” Rita Little, the company’s former vice president of marketing, told the Times. “We started to realize that what customers really wanted was the darn coupon. Soon, Bed Bath & Beyond was sending out nearly a billion coupons by mail a year, according to the Times. The company tried different colors like red and yellow, but they were too harsh. In the company’s early years – it dates to 1971 – coupons were infrequent, attached to circulars and for offers like $5 off a purchase of at least $15, according to a 2020 New York Times oral history of the coupons.īed Bath & Beyond’s coupons took off during the 1990s. “They never grew out of their coupon strategy, which is sadly what led to their current situation,” said Liu-Thompkins. Rival stores also began to offer price-match guarantees.īy then, Bed Bath & Beyond was hooked on coupons and couldn’t successfully pivot away. One study found customers who received coupons released feel-good oxytocin hormones and their heart rates decreased.Īs online shopping grew, coupons became a less effective tool because customers could compare prices across different sites to find the lowest one. Redeeming coupons makes shoppers feel smart - like they’ve outfoxed a brand. Once customers were inside, the company hoped they would wander around and impulse shop - buying linens, towels, pots and everything else that caught their eye. ![]() “It’s a very effective short-term strategy in terms of generating sales, but coupons are not good for long-term loyalty,” said Yuping Liu-Thompkins, a professor of marketing at Old Dominion University and director of the university’s Loyalty Sciences Lab on customer loyalty.īed Bath & Beyond used coupons to draw shoppers into its maze-like stores. Justin Sullivan/Getty Imagesīed Bath & Beyond is closing hundreds of stores. One week after home retailer Bed Bath and Beyond announced plans to close 87 of its stores the company added 150 stores to that list of closures in an effort to stave off bankruptcy. If you enter a Bed Bath & Beyond’s Voucher Code that does not exist or is no longer active, you will get the message ‘This code is invalid’ or ‘Unable to detect a valid discount matching the code given.’ What are benefits of using Bed Bath & Beyond’s Promotional Code on your order?Įach and every coupon is created with the intention of providing the most benefits at the highest priority when used on your online shopping.A customer looks into a closed Bed Bath and Beyond store on Februin Larkspur, California. What happens if You enter an invalid Bed Bath & Beyond’s Discount Code on the website? Consequently, because the most current codes are at the top of this page, they are immediately visible. Spend less to buy more! Don’t let this opportunity go away! Use our Bed Bath & Beyond’s Discount Code to get delightful deals and discount offers to save more and more! Bed Bath & Beyond’s Coupon Code FAQ’s How can I receive the latest Bed Bath & Beyond’s Promo Codes?īed Bath & Beyond’s has arranged coupons in chronological order from most current to oldest. We have a wide range of categories and provide the best deals to the customers. We value your hard-earned money therefore, we make every possible attempt to offer you the best deals available. Grab the lowest prices with our Bed Bath & Beyond’s Promo Codes to make your shopping spree more enjoyable. Come and grab the deals beyond your imagination! We are your perfect shopping destination making your money-saving journey easier. Enjoy the most fabulous discounts with our Bed Bath & Beyond’s Coupon Codes.
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